Boreo in Brief

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Boreo in Brief

Boreo is a growth company that owns, acquires and develops B2B businesses in Northern Europe. Boreo’s companies act independently creating value in accordance with company specific strategies. Role of the parent company Boreo Plc is to develop the group and its companies strategically and operatively. ​

Boreo’s main objective is to create shareholder value in the long-term by growing via acquisitions, creating optimal conditions for its businesses to grow sales and earnings sustainably and by being a best-in-class home for its companies and people. ​

Boreo’s operations are organized into three Business Areas:​

  • Electronics that comprises of technical distributor businesses which represent a diversified portfolio of proven third-party suppliers of quality technology solutions for defined industries in Finland, Russia and the Baltics. The brands of the Business Area include Yleiselektroniikka, YE International, Noretron Components, Milcon and Infradex.​

  • Technical Trade that comprises of technical trade businesses which represent a wide range of renowned suppliers in the fields of power, metal machining, construction and welding in Finland. The brands of the Business Area include Machinery, Muottikolmio and Pronius.​

  • Heavy Machines serving customers in the infrastructure and concrete industry in Sweden, Finland and Estonia. The brands of the Business Area include PM Nordic, Tornokone, Sany Nordic and Floby Nya Bilverkstad.​

  • In addition to Business Areas mentioned above, Boreo’s organization includes ”Other operations” in which it operates logistics and courier services under ESKP and Vesterbacka Transport brands. The companies operate in markets of Finland and the Baltics. 

In 2021, Boreo’s sales amounted to EUR 146,5 million and the group employs nowadays over 400 persons in Finland, Sweden, Russia and the Baltics. Headquarters of Boreo is located in Vantaa, Finland.​

Boreo Plc’s stock is quoted on the main list of Nasdaq Helsinki with ticker BOREO.

Business areas

Electronics

Sales 2021: EUR 68 million
Personnel: 252
Markets: Finland, Estonia, Latvia, Lithuania, Russia
Brands: Yleiselektroniikka, YE International, Noretron Komponentit, Milcon, Infradex

Technical Trade

Sales 2021: EUR 46 million
Personnel: 78
Markets: Finland
Brands: Machinery, Muottikolmio, Pronius

Heavy Machines

Sales 2021: EUR 30 million
Personnel: 48
Markets: Finland, Estonia, Sweden
Brands: Sany Nordic, PM Nordic, Tornokone, Floby Nya Bilverstad

Electronics add

Sales 2021: EUR 68 million
Personnel: 252
Markets: Finland, Estonia, Latvia, Lithuania, Russia
Brands: Yleiselektroniikka, YE International, Noretron Komponentit, Milcon, Infradex

Boreo’s Electronics Business Area comprises of technical distributor businesses which represent a diversified portfolio of proven third-party suppliers of quality technology solutions for defined industries in Finland, Russia and the Baltics. The businesses provide its suppliers and customers with warehousing and logistics solutions as well as technical sales & support services.​

The brands of the Business Area include Yleiselektroniikka, YE International, Noretron Komponentit, Milcon and Infradex.​

Yleiselektroniikka – outside Finland known as YE International – established in 1969 is a provider of industrial components for customers in Northern Europe. The company employs c. 260 persons. Key suppliers include RS Components, Hamamatsu, TDK Lambda, TE Connectivity and Fluke.​

Noretron Komponentit – established in 1995 - is an importer and wholesaler of AV accessories, equipment cases and electromechanical components. Key suppliers of the company are Nidec, Neutrik and Cordial. The company employs 6 persons.

Milcon - Milcon Oy specializes in military and other harsh environment products and systems. The company designs and manufactures harnessing and electrical solutions for demanding applications. Milcon employs 15 persons.

Infradex - established in 1987 is a leading importer of thermal cameras. Key suppliers include Flir Systems, Extech, Retrotec and CI Systems.

Read more:

www.yeint.fi​
www.noretroncomponents.com 
www.milcon.fi
www.infradex.fi

Technical Trade add

Sales 2021: EUR 46 million
Personnel: 78
Markets: Finland
Brands: Machinery, Muottikolmio, Pronius

Boreo’s Technical Trade Business Area comprises of technical trade businesses which represent a wide range of renowned suppliers in the fields of power, metal machining, construction and welding in Finland. ​

The brands of the Business Area include Machinery, Muottikolmio and Pronius.​

Machinery - established in 1911 - is a Finnish technical wholesaler comprising of three Business Units: Power, Metal Machining and Construction Equipment. In addition to sales of new machines and equipment to its customers, Machinery provides its customers with after sales services including repair, maintenance and spare part sales. The company is headquartered in Vantaa, Finland and employs c. 75 people.​

Muottikolmio – established in 1990 - is an import, sales and service company serving the concrete and renovation construction industry in the Finnish market. Suppliers of Muottikolmio include brands such as Isodrän, Malthus, Dywidag, Vandex and Webac. Customers of Muottikolmio include Finnish construction companies, distributors and contractors. The company is located in Vantaa, Finland and employs 6 persons.

Pronius - founded in 2009 - is an importer of Fronius welding machines and equipment with a focus on welding automation and robotics. The company employs 5 people.

Read more:

www.machinery.fi​
www.muottikolmio.fi
www.pronius.fi

Heavy Machines add

Sales 2021: EUR 30 million
Personnel: 48
Markets: Finland, Estonia, Sweden
Brands: Sany Nordic, PM Nordic, Tornokone, Floby Nya Bilverstad

Heavy Machines is a Business Area that is focused on construction business in Sweden, Finland and Estonia.

The brands of the Business Area include PM Nordic, Tornokone, Sany Nordic and Floby Nya Bilverstad.​

The Business Area was formed in 2021 but through its Putzmeister dealerships in the Swedish and the Finnish market, its roots in the mounted concrete pump market with Putzmeister brand date back to 1980s​.

The product portfolio of Heavy Machines includes Putzmeister concrete pumps, stationery pumps, mortar machines, processing and transportation equipment as well as Sany earth moving equipment​.

The services of Heavy Machines cover import, sale of new and secondhand machines as well as a wide spectrum of aftermarket services​.

Floby Nya Bilverkstad manufactures and installs custom timber cranes for forest industry customers.

The companies within the Business Area employ 48 persons and its premises are located in Gothenburg, Stockholm, Floby (Sweden), Kerava (Finland) and Tallinn (Estonia).

Read more:

https://sanynordic.se/
https://pmnordic.se/​
https://www.tornokone.fi/
https://www.flobynyabilverkstad.se