Boreo in Brief

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Boreo in Brief

Boreo is a growth company that owns, acquires and develops B2B businesses in Northern Europe. Boreo’s companies act independently creating value in accordance with company specific strategies. Role of the parent company Boreo Plc is to develop the group and its companies strategically and operatively.

Boreo’s main objective is to create shareholder value in the long-term by growing via acquisitions, creating optimal conditions for its businesses to grow sales and earnings sustainably and by being a best-in-class home for its companies and people.

Boreo’s operations are organized into three Business Areas:

Electronics business area consists of businesses that distribute and assemble professional electronic components. Its companies act as representatives of the world's leading principals in Northern Europe, Poland and the United States. The companies offer storage and logistics services, as well as technical sales services for principals and customers. The brands of the business area are Yleiselektroniikka, YE International, Noretron Komponentit, Milcon, Infradex and Signal Solutions Nordic (SSN).
Technical Trade business area consists of businesses involved in technical trade that represent wellknown principals in power, metal machines, construction and welding technique products and system solutions in Finland. The brands of the business area are Machinery, Muottikolmio, Pronius, J-Matic and Filterit.
Heavy Machines business area consists of Putzmeister dealership in Finland, Sweden and Estonia, Sany dealership in Estonia, and the design, equipment, painting and construction of timber bodies in Sweden. The businesses serve customers in the concrete, construction and forest industry in Finland, Sweden and Estonia. The brands of the business area are PM Nordic, Tornokone, Sany Nordic, Floby Nya Bilverkstad (FNB) and Lackmästarn.
In addition to the above-mentioned business areas, Boreo's organization includes ESKP that provides logistics and courier services, and Vesterbacka Transport Oy that operate under Other Operations. The companies operate in the Finnish and Baltic markets.

In 2022, Boreo’s sales amounted to EUR 160.4 million and the group employs nowadays over 300 persons in Finland, Sweden, Baltics, Poland and USA. Headquarters of Boreo is located in Vantaa, Finland.

Boreo Plc’s stock is quoted on the main list of Nasdaq Helsinki with ticker BOREO.

Business areas

Electronics

Sales 2022: EUR 61.5 million
Personnel: 120
Markets: Finland, Estonia, Latvia, Lithuania, Poland, USA
Brands: Yleiselektroniikka, YE International, Noretron Komponentit, Milcon, Infradex, Signal Solutions Nordic

Technical Trade

Sales 2022: EUR 52.8 million
Personnel: 108
Markets: Finland
Brands: Machinery, Muottikolmio, Pronius, J-Matic, Filterit

Heavy Machines

Sales 2022: EUR 41.4 million
Personnel: 63
Markets: Finland, Estonia, Sweden
Brands: Sany Nordic, PM Nordic, Tornokone, Floby Nya Bilverstad

Electronics add

Electronics business area consists of businesses that distribute and assemble professional electronic components. Its companies act as representatives of the world's leading principals in Northern Europe, Poland and the United States. The companies offer storage and logistics services, as well as technical sales services for principals and customers. The brands of the business area are Yleiselektroniikka, YE International, Noretron Komponentit, Milcon, Infradex and Signal Solutions Nordic (SSN).

Yleiselektroniikka – outside Finland known as YE International – established in 1969 is a provider of industrial components for customers in Northern Europe. The company employs c. 260 persons. Key suppliers include RS Components, Hamamatsu, TDK Lambda, TE Connectivity and Fluke.

Noretron Komponentit – established in 1995 - is an importer and wholesaler of AV accessories, equipment cases and electromechanical components. Key suppliers of the company are Nidec, Neutrik and Cordial. The company employs 6 persons.

Milcon - Milcon Oy specializes in military and other harsh environment products and systems. The company designs and manufactures harnessing and electrical solutions for demanding applications. Milcon employs 15 persons.

Infradex - established in 1987 is a leading importer of thermal cameras. Key suppliers include Flir Systems, Extech, Retrotec and CI Systems.

Signal Solutions Nordic represents the most innovative products and services from leading global manufacturing partners and service providers in the RF/ microwave, fiber optics, EMC/EMI and shielding technology sectors.

Technical Trade add

Sales 2022: EUR 52.8 million
Personnel: 108
Markets: Finland
Brands: Machinery, Muottikolmio, Pronius, J-Matic

Technical Trade business area consists of businesses involved in technical trade that represent wellknown principals in power, metal machines, construction and welding technique products and system solutions in Finland. The brands of the business area are Machinery, Muottikolmio, Pronius, J-Matic and Filterit.

Machinery - established in 1911 - is a Finnish technical wholesaler comprising of three Business Units: Power, Metal Machining and Construction Equipment. In addition to sales of new machines and equipment to its customers, Machinery provides its customers with after sales services including repair, maintenance and spare part sales. The company is headquartered in Vantaa, Finland and employs c. 75 people.

Muottikolmio – established in 1990 - is an import, sales and service company serving the concrete and renovation construction industry in the Finnish market. Suppliers of Muottikolmio include brands such as Isodrän, Malthus, Dywidag, Vandex and Webac. Customers of Muottikolmio include Finnish construction companies, distributors and contractors. The company is located in Vantaa, Finland and employs 6 persons.

Pronius - founded in 2009 - is an importer of Fronius welding machines and equipment with a focus on welding automation and robotics. The company employs 5 people.

J-Matic - founded in 2005 - is an industrial manufacturing services company that is focused on box-build assemblies. The company delivers technically demanding turnkey solutions to its customers that have leading market positions within their own industries. Delivered turnkey solutions typically include mechanic-, electronic-, pneumatic- and automation applications. J-Matic has 20 employees with operations located in Lempäälä, Finland.

Filterit - founded in 2005 - is a technical distributor of process filtration products and systems. The Company is positioned within liquid and gas filtration and its customer base consists of a wide range of industrial companies as well as the public sector. Filterit has 8 employees with operations located in Helsinki, Finland.

Heavy Machines add

Sales 2022: EUR 41.4 million
Personnel: 63
Markets: Finland, Estonia, Sweden
Brands: Sany Nordic, PM Nordic, Tornokone, Floby Nya Bilverstad

Heavy Machines business area consists of Putzmeister dealership in Finland, Sweden and Estonia, Sany dealership in Estonia, and the design, equipment, painting and construction of timber bodies in Sweden. The businesses serve customers in the concrete, construction and forest industry in Finland, Sweden and Estonia. The brands of the business area are PM Nordic, Tornokone, Sany Nordic, Floby Nya Bilverkstad (FNB) and Lackmästarn.

The Business Area was formed in 2021 but through its Putzmeister dealerships in the Swedish and the Finnish market, its roots in the mounted concrete pump market with Putzmeister brand date back to 1980s.

The product portfolio of Heavy Machines includes Putzmeister concrete pumps, stationery pumps, mortar machines, processing and transportation equipment.

The services of Heavy Machines cover import, sale of new and secondhand machines as well as a wide spectrum of aftermarket services.

Floby Nya Bilverkstad manufactures and installs custom timber cranes for forest industry customers.

The companies within the Business Area employ 48 persons and its premises are located in Gothenburg, Stockholm, Floby (Sweden), Kerava (Finland) and Tallinn (Estonia).